No gatekeeping, no jargon — just what I'm learning as I build, in real time.
Once we knew the real problem — kill the manual copying between call reports and payroll — the obvious question was: isn't there already an app for that?
StrategyMadrin has been around for almost 20 years. That's two decades of customers recognising a logo, a look, a feel. You don't get to just bin that because you fancy something trendier.
SystemsWhen people picture "bringing tech into a business," they imagine something flashy. The reality is usually far more boring — and far more valuable.
StrategyWhen you finally look at a business properly, you don't find one problem. You find a dozen. A crashing inbox, no website, a payroll process held together with spreadsheets, a brand
SystemsHere's a question I ask every business before suggesting they spend a cent on new software: what are you already paying for that you're not using?
SystemsEveryone loves to talk about AI and automation. Here's the unglamorous truth about where this project actually started: my mum's Outlook kept crashing.
MindsetI've got a full day job. This — the building, the helping, the writing — happens after five. That's not something to hide; it's the whole point. Plenty of people want to start some
The experiments, what worked, what flopped, and the tools I build along the way — straight to your inbox.